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Retail Lighting Solutions

How Should Retail Store Lighting Be?

Retail store lighting should be designed to ensure that customers have a pleasant and guiding shopping experience in the store. For this reason, the selected commercial retail lighting should accurately reflect the colors and textures, have a brightness level that does not strain the eyes and be at a temperature suitable for the general store atmosphere. Accordingly, general lighting should illuminate the entire area homogeneously and the product groups or campaigns to be highlighted should be made remarkable. In this context, higher light levels should be used in showcases and entrance areas to increase interest in the store, while soft tones that relax the customer and create a sense of trust should be preferred at points of sale. In addition, the right lighting choice should be compatible with the store concept. For example, while LED linear systems are preferred in a modern store, industrial chandeliers or pendants can be used in a more rustic concept.In this way, a visual atmosphere that integrates with its identity is created. While this integrity strengthens the perception of the brand, it contributes to customers spending longer time in the store and increasing their purchasing tendencies.
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Retail Lighting Areas of Use

There are certain areas where retail display lighting is used. The preferred lighting for these areas varies according to the needs of the space and aesthetic preferences. In this context, the areas where retail store lighting fixtures are used extensively are as follows;

Showcase Lighting

Showcase lighting is the face of a store to the outside world and plays a critical role in attracting potential customers inside. For this reason, the lights used in showcases should be designed to both attract attention and show the products in their true colors. In this context, the products to be highlighted with accent lighting can be made prominent, while the effect of depth can be created with background lights. In addition, by installing a system that can work with different scenarios day and night, the light intensity can be adjusted automatically depending on the daylight. Also, very cold or very warm tones should be avoided.
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Supermarket Lighting

Lighting in supermarkets should be planned to create both functional and psychological effects. In line with this scope, homogeneous lighting should be provided in all aisles to ensure that products can be seen easily, while special spectrum lights should be used in fresh food aisles (vegetables-fruits, meat, fish). For example, lighting that highlights red tones in meat departments makes meat look fresher. In addition, warmer and more vibrant tones in the vegetable and fruit areas support the natural and healthy feel of the products. For this reason, product-oriented lighting can be done with on-shelf spotlights or linear LED systems.

Test Booth Lighting

Trial booths are special areas that directly affect the shopping decision and the lighting used here should relax the customer and make them feel good. For this reason, lighting should be preferred in warm tones (usually 2700K-3000K) that do not strain the eyes. In addition, the light spread should be homogeneous and hard shadows should be avoided. Thus, integrated LED lighting can be used around the mirrors to ensure that facial features and clothing are seen correctly. In addition, the color of the lighting should not be so yellow or blue that it prevents the clothes from looking natural. And finally, the customer's decision process can be managed by choosing a light atmosphere that increases comfort in the fitting rooms and provides a slightly dim but clear vision.
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Shopping Mall Lighting

Lighting in shopping centers is an element that complements the architectural design, provides orientation and encourages visitors to spend more time in the space. This very important element should be chosen by considering the ceiling structures. At the same time, decorative lighting for corridors, escalators and resting areas can be preferred to give character to the space. For this reason, it is necessary to be very sensitive when choosing retail lighting for the shopping mall.

What are Retail Display Lighting Products?

Based on retail store lighting products, we see that they are preferred according to the size of the area, lighting needs and lighting efficiency. At this point, it can be determined that many commercial retail lighting models are designed considering the functional use of users. In line with this scope, the preferred lighting options in retail display lighting products are as follows;
  • Linear Lighting
  • Ray Spot Lighting
  • Decorative Pendant Lighting
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What to Consider When Choosing Commercial Retail Lighting?

When choosing among commercial retail lighting models, you need to choose the most suitable luminaire for your project. For this, we recommend that you pay attention to factors such as functional needs, energy efficiency, durability and cost effectiveness. At this point, the points you should pay attention to when choosing retail display lighting are as follows;
  • High CRI value (at least 80, preferably 90 and above). This will make the colors of the products natural and realistic.
  • Emphasizing with spot or track lighting to highlight the products should not be neglected.
  • At the same time, a homogeneous light distribution should be provided throughout the environment.
  • Optimizing energy management with smart systems (timer, sensor, dimmer) should not be overlooked.
  • Lighting design should be integrated with the store's brand identity and decoration.
  • Luminaires should be selected according to modern, rustic, luxury or minimalist concepts.
  • Soft and relaxing light selection should be emphasized, especially in test booths, checkout and information areas.
  • Since product placement and campaigns change frequently, flexible solutions such as rail systems and directional spotlights should be preferred.
  • Finally, easy-to-clean and replaceable systems should be preferred.

Retail Store Lighting Prices

Retail lighting prices vary according to model, brand, function and bulk purchase options. For this reason, VarioLux Lighting, which specializes in commercial retail lighting, offers users quality solutions at affordable prices. You can also review retail display lighting fixtures on our website; You can contact us for all retail store lighting prices.
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Products

FAQ

Which type of light should be preferred in commercial retail lighting?

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LED lighting is the most preferred light type in commercial retail areas. Because LEDs are ideal for displaying products accurately and attractively thanks to their long life, low energy consumption, color temperature options and high CRI (Color Reliability Index) values. In addition, LED systems are easily orientable and modular, providing flexibility in product placement. For this reason, traditional systems such as halogen or fluorescent are no longer preferred due to their low energy efficiency and high maintenance costs.

How to save energy in retail display lighting?

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Smart lighting systems should be used to save energy in retail displays. This way, only as much energy is consumed as necessary. In addition, with programmable timers, the display lights can be set to stay on for a certain period of time after the store closes, maintaining attractiveness and preventing unnecessary energy consumption. At the same time, directing the light only to the products prevents light loss and ensures efficient use.

Why should dimmable products be preferred in retail lighting?

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Dimmable lighting products offer the opportunity to adjust the in-store light level according to the needs, saving energy and creating different atmospheres. The customer experience can be enriched by using different light levels, especially in the morning, noon and evening, or during campaign periods. At the same time, dimmable lighting prevents products from fading over time or customer discomfort due to excessive brightness.

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By contacting Variolux Lighting, which has high quality, perfect LED technology, you can realize the lighting project that best suits you.

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Variolux Lighting, which started its business life in 1998 with the motto "Light Requires Interpretation", identifies the design needed in line with your demands and the requirements of the space and delivers the right solutions to its valued customers.
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