Store Lighting

How Should Store Lighting Be?

Store lighting should be strategically designed to both attract customers' attention and ensure the best display of products. For this, LED luminaires in neutral or warm white tones (3000K - 4000K) should be used in general lighting, evenly illuminating the store area. These light tones both create a friendly environment and accurately reflect the colors of the products. In product display areas, spotlights or track lighting systems should be preferred for focal lighting. Thus, accent lighting draws attention to the products and increases customer interest. In addition, showcase lighting can be designed in a brighter and dynamic structure to make the store look attractive from the outside.Differentiating the light intensity and color temperature according to the zones makes the atmosphere of the store impressive. For example, while a warm lighting is preferred in the checkout area, an arrangement can be made to create a natural light effect in the trial booths. While energy-efficient LED lighting solutions reduce costs in the long run, ambient light can be easily adjusted at different times of the day or during different campaign periods using dimmable systems and lighting automation. The right store lighting design both improves the customer experience and helps to increase sales.

Areas where store lighting is used

There are certain areas where store lighting is used. The preferred lighting for these areas varies according to the needs of the space and aesthetic preferences. In this context, the areas where store lighting is used extensively are as follows;

Showcase Lighting

Showcase lighting plays a vital role in ensuring that a store attracts attention from the outside and that the products on display look their best. In these areas, the colors and textures of the products should be realistically highlighted by choosing the right shade and intensity of light. Generally, LED lighting with high color accuracy (CRI 90 and above) is preferred. Light tones ranging between 3000K-4000K create a warm and attractive atmosphere and emphasize the details of the products. In addition, the lights used in the showcase can be arranged in the form of focused and accent lighting to draw attention to certain products, and a dynamic look can be achieved by using decorative lighting or moving light effects in accordance with the theme of the showcase. Thus, long-lasting LED solutions should be preferred for energy efficiency and angles that minimize the reflection of light on the glass should be used.

Trial Cabin Lighting

Test booth lighting should be carefully designed so that customers can evaluate products as if they were seeing them in natural light. It is important to provide homogeneous and shadow-free lighting in these areas. Because poorly designed lighting can misrepresent the colors of the products and the appearance of the customer. For this, neutral white lights between 3500K-4000K are preferred and these tones offer both a realistic and natural look. LED strips or indirect lighting around the mirrors in the cabin provide a pleasant light distribution on the face and body. In addition, the absence of excessive brightness or dimness in the cabin increases the comfort of the customer. Finally, motion sensor lighting can be preferred to ensure that the lights turn off automatically when the cabin is empty. At this point, the lighting design of the cabins should aim to provide both functionality and an aesthetic experience.

Store Wall Lighting

Store wall lighting is very important for displaying products, adding depth to the space and making the shopping environment more inviting. At this point, the right lighting design directs customers' attention to certain areas, makes products stand out and strengthens the general atmosphere of the store. This system, which is generally implemented using magnet rail lighting, indoor sconces, LED strips or recessed lighting, can be planned in accordance with the concept and target audience of the store. Or, while dim and elegant lighting in warm tones is preferred in a luxury store, systems that provide brighter and clearer light can be used in technology or sports stores. With the widespread use of LED technology, long-lasting and sustainable lighting solutions are offered by ensuring energy efficiency. In addition, thanks to the smart lighting integrated into the walls, the light level and color temperature can be adjusted according to the desired atmosphere. This encourages customers to spend longer in the store and makes the shopping experience more enjoyable.

Store Ceiling Lighting

Store ceiling lighting is an important factor that directly affects the shopping experience and determines the general atmosphere of the place while ensuring that the products are displayed in the best possible way. In this context, ceiling lighting systems that can be created with different lighting types should be selected in accordance with the concept and interior architectural design of the store. For this purpose, flush-mounted fixtures, surface-mounted fixtures, < a href="https://varioluxlighting.com/cat/linear-lighting/">linear lighting or decorative pendant lighting can be preferred to provide general lighting. The lighting plan of the store should prioritize customer comfort and provide natural and balanced light that does not tire the eyes. At the same time, LED technology is widely used for energy saving and long-lasting use. In addition, with smart lighting systems, light level and color temperature can be adjusted according to the time of day or certain events in the store. As a result of all this, a properly planned store ceiling lighting is an important element that strengthens the brand identity of the store while ensuring that customers have a comfortable shopping experience.

Store Floor Lighting

Store floor lighting combines aesthetics and functionality, making the shopping environment more inviting and eye-catching. At this point, this system, which is generally implemented using LED strips, recessed floor spots or decorative light panels for store floor lighting, supports the directions within the store and creates a modern and sophisticated atmosphere at the same time. Thus, the lights used along the floor can direct the movement of customers within the store, especially by highlighting areas such as display cases, under shelves or walkways. Store floor lighting offers long-lasting and low-cost solutions thanks to energy-saving LED technology. Light color and intensity can be adjusted according to the concept of the store with smart lighting systems. Floor lighting, especially used in luxury and technology stores, provides a prestigious appearance and makes the shopping experience more impressive. As a result, properly planned store floor lighting adds dynamism to the store as a decorative element and provides a strategic advantage in terms of directing customer traffic.

What are Store Lighting Products?

When store lighting products are considered, we see that they are preferred according to the size of the area, lighting needs and lighting efficiency. At this point, it can be determined that many store lighting models are designed considering the functional use of users. In line with this scope, the preferred lighting options in store lighting products are as follows;

Linear Lighting
Ray Spot Lighting
Decorative Pendant Lighting

What to Consider When Choosing Store Lighting?

When choosing between store lighting models, you need to select the luminaire that best suits your project. For this, we recommend that you pay attention to factors such as functional needs, energy efficiency, durability and cost effectiveness. At this point, here are the points you should pay attention to when choosing store lighting;

Lighting design should be in line with the concept of the store. For example, while a warm and elegant lighting is preferred in a luxury store, brighter and more colorful lighting can be used in a young and dynamic store.
Neutral white or warm white lights between 3000K-4000K can be preferred in lighting options.
Light sources with a CRI value of 90 and above should be used. In this way, the colors of the products are shown realistically and vividly.
By choosing LED lighting, you can reduce energy costs.
Motion sensor lighting systems can be used especially in areas such as warehouses and dressing rooms.
Lighting systems that do not strain the eyes, minimize glare and do not create shadows should be used.
Lighting elements should contribute to the overall aesthetic appearance of the store. Stylish and decorative fixtures enrich the store design. At the same time, practical designs that preserve functionality should be preferred
The modularity of lighting systems allows them to easily adapt to changes in the store layout. Therefore, care should be taken to be modular.
It is also important that lighting elements are made of safe and durable materials. This allows you to gain in terms of cost.

Store Lighting Fixture Prices

Store lighting fixture prices vary according to model, brand, function and bulk purchase options. For this reason, VarioLux Lighting, which specializes in store lighting, offers users quality solutions at affordable prices. You can also review hotel lighting fixtures on our website; You can contact us for all store lighting fixture prices.

Products

VR133-1 – 48V 6W Magnet Rail Spot

VR133-2 – 48V 10W Magnet Rail Spot

VR133-3 – 48V 18W Magnet Rail Spot

VR520 – Lunar Eclipse Wall Sconce

VR521 – Flute Table Sconce

FAQ

Which type of light should be preferred for store lighting?

LED lighting should generally be preferred for store lighting. LED lights stand out with their energy efficiency, long life and environmentally friendly features. Moreover, they offer a wide range of color temperatures, allowing you to choose a shade of light that suits the atmosphere of the store. For example, warm white light creates a cozy and intimate atmosphere, while cool white light provides a modern and stylish look. In addition, LEDs with the right CRI (Color Rendering Index) can increase customer interest by making the colors of products look more vibrant and natural.

How to save energy in store lighting?

In order to save energy, first of all, LED technology should be switched to, because LEDs consume 70-80% less energy than conventional lighting. In addition, lighting control systems can be used to ensure that lights are only switched on in areas where they are needed. Motion sensors or timers contribute to energy savings by preventing lights from staying on unnecessarily. Dimmable lighting systems are an effective way to reduce energy consumption. Because light intensity can be adjusted according to needs. To create an energy efficient layout throughout the store, unnecessary high light levels should be avoided and natural light sources should be used as much as possible.

Why dimmable products should be preferred in store lighting?

Dimmable lighting products allow you to dynamically adjust the atmosphere of the store by allowing you to control the light intensity. For example, a different experience can be offered to customers by using intense light during the day and softer lighting in the evening. Dimmable products also contribute to energy savings, as they consume less energy when not running at full power. They are also an ideal solution for highlighting specific products or creating a remarkable space for special campaigns. This flexibility not only increases the visual appeal of the store, but also reduces operating costs.

Variolux Lighting, which started its business life in 1998 with the motto "Light Requires Interpretation", identifies the design needed in line with your demands and the requirements of the space and delivers the right solutions to its valued customers.